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Extending mission critical information to the edge of the enterprise.
JumpStart
Wireless was founded in 2000 by Dr. Jeffrey Bonar, who earned his PhD in
Artificial Intelligence. As an experienced entrepreneur, he recognized
the market opportunity inherent in delivering mass-market wireless business
software – a productivity breakthrough for an increasingly
mobile and dispersed work force. Bonar assembled a veteran management team
that draws on professional experience at Verizon, IBM, American Express,
and Overture as well as start-up companies. The JumpStart product was released
to the market in the summer of 2003 and now serves 30 customers and over
3000 users. The company has developed channel partnerships with Nextel,
Verizon Wireless, IBM, RIM, Motorola, and Intuit.
The JumpStart vision of the wireless world drives the underlying design principles of BusinessSuite:
Wireless technology requires a rich set of complex technologies
best leveraged as a critical enhancement to existing software systems.
JumpStart is not interested in replacing existing software, but rather extending
it to mobile staff who work at the edge of the enterprise. BusinessSuite
is a reliable and secure strategy for moving corporate data from best-of-breed
office software to the field, and then back from the field to the office.
Business forms” – like work
orders, inspection reports, payroll timesheets, delivery orders, etc.
-- are the best metaphor to visualize and implement wireless applications.
Wireless work is task focused and step-by-step oriented, like
a form. Wireless work is poorly represented in a browser or by non-linear,
random browsing.
Wireless applications no longer require expensive custom programming
and time-consuming systems integration.
Just as companies no longer consider custom programming an accounting
systems, forward-looking companies should no longer consider custom
programming wireless software. BusinessSuite provides a much more reliable,
secure, productive, and affordable approach than lengthy one-off, hand-coded
projects.
Wireless applications should be device and carrier agnostic.
The world of wireless devices and applications is under intense development.
Today’s cutting edge, breakthrough products are obsolete in 6 to
9 months and no longer available for sale. Business applications cannot
afford to be dependent on such rapidly changing technology Screen sizes,
keyboards, printers, and cameras undergo order of magnitude improvements
with each new release. Along with the rapid innovation in devices, carriers
announce ever faster and cheaper wireless data services. While exciting,
this world demands that wireless applications work through generations
of devices and networks without reprogramming. Broad investments in wireless
software design, training, and deployment only happens when customers
are assured that their investment will last 3-5 years with no changes required.
Applications should “just work” on improved devices and networks.
Wireless
applications should operate on low cost, mass-produced hand held devices
and cell phones.
Much of the wireless press is focused on expensive, high-end, cutting
edge devices designed for a small number of well-heeled technology fans.
In the real business world, however, cost-conscious companies steer clear
of the expensive devices and purchase low-cost and familiar products.
Consequently, JumpStart focuses on practical, familiar, robust, and well
understood mass-produced devices that allow affordable deployment to
work teams with 1000s of field staff.
Practical, business-oriented wireless software must continue
to operate, even when the device is disconnected from the network.
Wireless devices are commonly out of coverage as field workers
go in and out of building cores, in and out of remote parts of town,
and in and out of coverage shadows. Practical business applications demand
that wireless solutions operate “non-stop”, i.e., a user
must still work, even if they have lost connection to a wireless network.
When back in coverage, all data should be transparently and reliably
synchronized with the server.